The Vision Behind Vicarious
Carrie Blackmore speaks with the clarity of someone who has grown into herself.
“I feel like I’ve kind of become exactly who I wanted to be when I was younger,” she says. “I think she’d think I was really cool.”
Blackmore did not start as a designer. She started as a model, drawn to the industry in the same way many young women are, through aspiration, image, and the idea of becoming. But somewhere along the way, she realized that being in front of the camera was not enough.
“I always grew up wanting to be a model,” she explains. “But I never really found fulfillment in that part of it.”
What she did find was a deeper pull toward creation, ownership, and building something of her own.
That became Vicarious Lingerie.
Building Her Own Vision
Today, Blackmore describes herself simply as focused, but not in the rigid or overly serious way she once approached life.
“For so long I was so serious,” she says. “Now I’m like, all that matters is the moment I have right now. I just want to make the most out of every single moment and not take things so seriously.”
Still, beneath that ease is an undeniable work ethic, one she knows people often overlook.
“I think I’m underestimated a lot,” she admits. “People don’t expect me to work as hard as I do. Especially out here, people think I’m just throwing together small little fashion shows. And then they realize how much actually goes into it.”
That underestimation has become fuel.
Vulnerability as Perspective
Blackmore’s time as a model did not disappear when she stepped into the role of founder. If anything, it sharpened her perspective.
“Modeling is so vulnerable,” she says. “You’re basically signing up to be judged all day.”
It is an experience that stayed with her and now informs how she builds her brand and the environments around it.
Because she has lived that experience, she approaches her work more intentionally and more empathetically.
“I know what it feels like,” she explains. “So now when I’m working with models, I want to make that experience ten times better than what I had.”
That awareness has shaped not just her process, but the energy she creates.
“I want people to feel like everything is possible for them,” she says. “Like there are no limitations.”
Lingerie as Personal Expression
For Blackmore, lingerie was never just about aesthetics. It was about something far more internal.
“I feel like lingerie is the only form of clothing that is really just for you,” she says. “You can wear it under anything. It is such a personal form of expression.”
That idea became the foundation of Vicarious.
At its core, the brand was built around intention. Even ritual.
“I want it to feel like a moment you have with yourself,” she explains. “Something you do every day, but with more meaning behind it.”
She describes incorporating affirmations into the pieces themselves, small reminders meant to shift how someone feels, not just how they look.
“It is about identity, self-development, and embodiment.”
Creating the In-Between
When asked what she felt was missing in the lingerie space, her answer is immediate.
“It is either too sexy and trashy, or way too plain and boring,” she says. “There is no in-between.”
That in-between has become her lane: expressive, elevated, and personal.
More than the product itself, Blackmore has become deeply aware of how much energy matters.
“You can tell when someone really loves themselves,” she says. “They bring a different energy to the table.”
Something Bigger Taking Shape
There was not one dramatic turning point where everything changed. Instead, the realization came gradually through momentum and response, and through the way people began to engage with what she was building.
“I think it was last swim week,” she says. “That is when it really started to feel like something bigger than me.”
What began as a brand started to feel like a movement, one she is still in the process of defining.
“I do not even know exactly what it is yet,” she admits. “But I can feel that it is bigger than just me.”
That feeling is what keeps her going.
What She Wants to Build
Right now, her focus is simple. She wants to finish what she started.
“This is my whole life right now,” she says. “It is my baby.”
For her, completion is not just about scale or visibility. It is about impact.
“I would love for it to be something where I can bring other people on and give them a platform,” she says. “Where I can find women I think are really special and help them share their story.”
That desire has already begun to take shape in new ways, including her upcoming podcast, another space centered around storytelling, connection, and visibility.
“I love hearing how people got to where they are,” she says. “I think that is what inspires people the most.”
Where She is Now
At this stage, Blackmore is not chasing a final destination. She is present inside the process.
What she values most right now is simple.
“Having fun. Being light. Not taking everything so seriously.”
It is a shift that feels earned. Not naive, but intentional.
After the comparisons, the pressure, and the expectations, she seems to have arrived at something more grounded.
“I just want to make the most out of every moment.”
Welcome to the spotlight, Carrie.



